24-25 maggio 2011

Si è svolta, presso il Centro Congressi della Fiera di Vienna, la sesta edizione della Fiera “ Real Vienna” .

Ecco il Report finale, diffuso dall’ Ufficio Stampa il giorno 26 maggio.

The repercussions of the economic and financial crisis in the real estate industry, especially in Central Eastern and South-Eastern Europe, are still clearly visible and discernible, yet at the “Real Vienna 2011” on May 24 and 25, 2011, in Vienna’s Congress Center Messe Wien, clear tendencies of recovery and a strong optimism could be felt. The balance of the sixth edition of the international trade fair for commercial and industry properties with a special focus on the countries of the CEE/SEE regions (Central, South-East and Eastern Europe) is generally quite positive: “Focusing on two fair days has proven to be perfect, we have registered 6,463 participants in these two days and could see that the industry has seemingly achieved the turnaround after the crisis – the trend indicator is clearly positive”, reports Matthias Limbeck, CEO in charge of this topic at organizer Reed Exhibitions Messe Wien.

And this is by no means a “guessed” estimation which is shown not only by the positive statements of the exhibitors but also by the results of the trade visitor survey carried out by an external polling institution. In this survey 46.8 per cent showed to be very content with the current economic situation of their industry (measured in school grades were 1 is the best and 5 is the most negative grade: percentage refers to grades 1 and 2; plus 3 = 87,1%) and seven in ten visitors interviewed (71%) were of the opinion that the development in the next twelve months will clearly improve (school grades 1 and 2; plus 3 = 95.2%). 96.6 per cent of the visitors interviewed showed to be very content or content (grades 1 to 3) with the “Real Vienna” itself; four of five interviewees (79%) also stated to be intending to further recommend the event to their colleagues, and seven of ten (71%) stated to have gained a benefit from their visit to the trade fair.

Cooperation with Sales Partners Will Be Continued

The close cooperation prior to the “Real Vienna 2011” of the organizational team with their colleagues of Reed MIDEM who organize with the MIPIM in Cannes the internationally leading and world-wide most renowned real estate trade fair was very successful. “The network of sales partners of the ‘Real Vienna’ has been complemented by the international network of Reed MIDEM in the CEE/SEE regions, especially Hungary, Romania, Russia, Slovenia, Croatia, Montenegro, Serbia, Slovakia and the Ukraine”, explains Christian Friedl, head of the business section Fairs at Reed Exhibitions Messe Wien, the cooperation: “Amongst others, country representations from Hungary, Slovenia, Croatia, Serbia, Poland, the Czech Republic, Romania, Russia and the Ukraine have taken part in the ‘Real Vienna 2011’”. And in the context of the “Investors’ Programme” selected groups of top investors interested in investments in the CEE/SEE countries and regions were invited to the fair. These invitations were accepted by numerous, amongst them AXA Investment managers (Germany), Affine and AEW Europe (both France), SEB Investment (Germany), Aberdeen Asset Managers (Switzerland), DPGS Frankfurt (Germany), VIP Asset Management (Switzerland), Sato (Finland), Pramerica Real Estate Investors (Great Britain), the Four Capital Group KFT from Hungary, SEE Property Fund from Albania or Credit Agricole CIB from the Czech Republic.

Key Players of the Real Estate Industry amongst the Exhibitors

“The ‘Real Vienna 2011’ offered its participants a compact two-day trade platform with its usual mixture of business, know-how and networking and a densely packed trade program”, reports fair director in charge of the project, Thomas Jungreithmair who could welcome top enterprises of the industry amongst the exhibitors.

Some of the internationally renowned enterprises from the real estate industry that participated were amongst others Lidl, Invest Slovenia, City of Budapest, Russian Federation, SIEPA Serbia, Colliers International and Regus. For the first time and at the same time functioning as one of the fair’s main sponsors Azerbaijan’s capital Baku White City presented itself at the “Real Vienna 2011”.

Property Talks: Top-Flight Discussion Programme –

“Infrastructure Developments in the Danube Region” with EU-Commissioner Hahn

The “Real Vienna 2011” was accompanied by a top-flight side and trade programme which was met with huge interest on the part of the participants once more. The “Property Talks”, as usual created and organized in cooperation with GEWINN publisher under the editor Dr. Georg Wailand, were dedicated again to cutting-edge topics from the real estate industry. On the lecture stage with the focus “Investments and Special Markets” international trade experts were discussing current and interesting topics from the real estate industry such as “The Austrian real estate market from the foreign investors’ perspectives” or “The return to Eastern Europe: making the right use of the boom”. The topic “Infrastructure developments in the Danube region” was in the centre of attention on May 25, in a panel discussion under the auspices of EU commissioner Dr. Johannes Hahn. Dr. Emanuel Maravic of the European Investment Bank discussed with high-level experts from Ukraine, Serbia, Slovenia, Slovakia and the Czech Republic investments and the future development of traffic infrastructure in the Danube region in the years 2014 to 2020.


400 Guests at the Top Executive Evening in Vienna’s City Hall

An ideal framework for business and networking conversations in a social setting offered the Top Executive Evening of the “Real Vienna 2011” on the evening of May 24 in Vienna’s City Hall. App. 400 guests accepted the invitation to this top-flight networking event, among them top manager of the exhibiting enterprises and their key accounts, investors and multiplicators, political representatives and urban developers from the CEE/SEE regions.



ÖGNI: Blue Buildings Certified – Top-Flight Panel Discussions

For the second time in succession the building and real estate industry celebrated the “Blue Buildings of the Year” on the first fair day of the “Real Vienna” in the context of the Top Executive Evening in Vienna’s City Hall. With eleven lighthouse projects the sustainability concept of the Austrian Society for Sustainable Real Estate (Österreichische Gesellschaft für Nachhaltige Immobilienwirtschaft, ÖGNI) has now been finally introduced into the Austrian building and real estate sector. Vienna’s vice mayor Renate Brauner and founder and president Philip Kaufmann (WU, ULI Austria) bestowed the certificates for five projects where the certification process has only been recently completed.

The topic of sustainability has been taken up by ÖGNI also in the context of various panel discussions under the heading “Blue & Green Forum”, amongst these also a top-flight and well attended discussion with Karl-Heinz Strauss (Porr), Hans Sommer (Drees & Sommer), Christian Heiss (Atelier Heiss), Michael Griesmair (IC Projektentwicklung) and Vienna’s vice mayor Maria Vassilakou. Please find more details at: www.ogni.at.


Exhibitor Voices: Focused Industry Meeting Point in Positive Mood

From the midst of the exhibitors a positive echo was discernible after the “Real Vienna 2011” closed its doors. “The mood was significantly better than last year, the boom was almost discernible”, summarizes Eva Kiesenberger of Erste Group Immorent. “The panel discussions were in their contents very appealing, the ‘Real Vienna’ is from our perspective very important to the location Vienna.”

“We are glad that we have put a lot of energy into the realization of the fair because the ‘Real Vienna 2011’ can be seen as a success”, Dr. Manfred Wiltschnigg of Immofinanz sums things up. “It was a respectable, very focused and concentrated meeting point of the industry. Our view on the ‘Real Vienna’ is clear: if one wants traditions to be created one has to give these also the time in view of coming years where the overall economic situation is to improve”.


“To condense the fair to two days was a good idea”, explains Peter Peer of Accor Österreich. “For us it was a perfect context, we were very successful in these two days and had more time for the individual negotiations. Our exhibited truck has proven to be a visitor magnet, now we need a new idea for the coming year because Vienna is an important location as a hub in the CEE region.”


The retailer Lidl presented itself for the first time at the “Real Vienna” and is now looking back on a successful premiere, as Matthias Raßbach and Dr. Thomas Rattensperger describe: “We have made many good contacts, we could set a signal and were able to clearly communicate our message that Lidl is expanding. From the feedback we received we have seen that our message was understood.”


Olga Matyushina of the Russian Federation also declared to be content: “We have presented ourselves here to find foreign investors, new perspectives and innovations and are always on the search for new partners and technologies. For us the ‘Real Vienna’ is a good platform for business contacts, we will be coming again next year.”


Also a positive resume is drawn by Elemér Eszter, representative of the city of Budapest at the fair: “It was a great pleasure for me to participate in this year’s ‘Real Vienna’. All the more because it is focused on the CEE countries so important for Hungary. We had the positive impression that after the crisis the first signs of growth can be felt and we had many negotiations for later cooperations during these two days. I hope that we will be similarly successful at the next ‘Real Vienna’.”


The Concept is Correct – Positive Signals for the “Real Vienna 2012”

The success of the “Real Vienna 2011” is also at Reed Exhibitions seen as a clear confirmation of the appropriateness of the event concept. “The convention model with the attuned mixture of stand presentations, trade programme and networking has this year been again extremely well received by the participants, both exhibitors and trade visitors”, states Matthias Limbeck. Very well approved was the condensation of the ‘Real Vienna’ to two days which has also been approved of by three quarters of the persons interviewed in the trade visitor survey. After the industry has presented itself again in an optimistic mood and has shown a new dynamic we start the preparation of next year’s event very optimistically. Next year the fair will be taking place on Tuesday, May 22 and Wednesday, May 23, 2012 in Hall D of Vienna’s Congress Center Messe Wien.