Le mie ricette per la real estate communityThe planning task is the development of an urban design and planning concept for the 3.4-hectare site of Beiersdorf’s former Factory 1, between Unnastrasse and Quickbornstrasse in the central metropolitan Hamburg district of Eimsbüttel into a new lively urban residential neighbourhood.
Beiersdorf AG, the leading supplier of innovative and high-quality cosmetics, was founded in Hamburg in 1882, and in 1892 the first factory was built in Eimsbüttel. The functions of the of Beiersdorf HQ, currently located in Factory 1, are scheduled to be relocated after completion of the Beiersdorf Campus from 2021 onwards. With this move, the area of Factory 1 is freed up for a new lively, urban quarter with a distinct identity and high quality of life, offering predominantly residential use and associated complementary uses.
The Vision
Our vision for the Beiersdorf urban planning concept is built on LAND’s three interdependent design principles of permeability, diversity and independence, already developed in international projects, e.g. in Milan, Essen and Moscow. In 2009, LAND’s Green Rays project, building several strong green sustainable links between Milan’s city centre and the surrounding urban fabric, was featured in a successful exhibition in Hamburg. The urban design for Beiersdorf integrates existing and new buildings into a new residential quarter for existing and new residents consisting of five courtyards. The flexible overarching spatial concept for the buildings and public spaces offers residents and visitors traffic-free green open spaces for encounters, communication, retail, leisure activities and gardening, children’s play areas and water features, whilst establishing strong connections and relationships between the new quarter to the surrounding urban environment and green spaces.
The Design
The development goal is to generate an above-ground gross floor area of at least 100,000 m2 for 700–900 accessible residential units for a wide range of different accommodation needs, from social housing to homes for families and the elderly. The urban development plan will be progressed in two stages over nine years whilst keeping disruptions for existing residents and businesses at a minimum level.
The new neighbourhood development is characterized by a permeable relationship between the quarter and the surrounding urban environment, green open spaces and parks, integrated through a new extended network of connections. The appearance of the built environment will fit seamlessly into the existing building context and complements the existing urban fabric and topography functionally and spatially.
The development of the new quarter will be accompanied by extensive stakeholder engagement before and during the review process. We investigated how the new urban quarter could respond to the variety of needs and uses at different times, to create a meaningful and social oriented place, catering to the local community and visitors.
Additionally, high-quality open spaces will be created to break up the existing high building density in the borough and to provide “added green value” according to the objectives for the spatial development of the Free and Hanseatic City of Hamburg. The new public spaces range from public squares with water features, green areas, communal and private gardens, green thoroughfares and shared green roofs to play areas for children and meeting areas for young people . To ensure a traffic-free environment, systems such as subterranean car parking, car sharing facilities and bicycle parking will be provided.
Sustainability is integrated throughout the design, where water sustainable urban design ensures the entire project acts as a sponge, collecting and reusing rainwater. Biodiversity-sensitive urban design, bee-friendly planting and urban forests to preserve and promote biodiversity are included in every step of the planning for the new development from the beginning. Benefits also include the opportunity for all residents to experience nature passively and actively, which is of major importance to health and well-being, supporting ecosystems and contributing to climate adaptation in an inner-city location. The integration of urban ecology and biodiversity is essential for the suggested urban and open space design.
“We were thrilled to win this competition and for the opportunity to create an authentic place to bridge the past and the future, a connection between man, nature and technology”
Andreas Kipar, Founder and Creative Director (LAND)
The result of the review process will be announced to the public on 14 September 2019 in a final presentation. The design proposals for the competition will be on public display in a local exhibition at Stadtmacherei from 14 to 28 September..
Source : LAND