8-11 marzo 2011
MIPIM will highlight a number of large-scale mixed-use projects in its
exhibition area, covering retail real estate, and residential, tourist
and office sites. Whole neighbourhoods are now merging into the existing
city fabric, featuring urban elements related to the environment,
service portfolios and accessibility.
"Interaction between buildings and the urban environment is now part of
the real estate industry’s DNA. Any real estate project must now specify
how it meshes with the transport, waste management, energy and water
infrastructure and the quality-of-life concerns of its users. More
specifically, city administrations must be especially demanding as their
support is critical to the feasibility of the project," says Filippo
Rean, MIPIM Director. "MIPIM attendees will be able to find out about
the many aspects of mixed-use projects from around the world,
exemplifying a trend that is now spreading internationally."
Hudson Yards
The Hudson Yards* project covers 60,000 m² and is being built on the
largest undeveloped real estate area in the heart of Manhattan.
According to Michael R. Bloomberg, Mayor of New York, Hudson Yards will
“be one of the most dynamic neighborhoods in New York.” This mixed-use
project has been carefully calibrated to create a unique destination
where people will work, shop, live and visit. Hudson Yards offers a
flexible mix of office, residential, cultural, retail and hotel spaces,
as well as a public school. The project will also include the extension
of the subway line 7, providing the site with access to every subway
line in Manhattan. This project will be showcased by the American
architecture firm Kohn Pedersen Fox Associates, and is developed by
Related Companies (also responsible for Time Warner Center) and Oxford
Properties Group.
Schwabinger Tor
Schwabinger Tor* is a tower designed to stimulate the urban centre in
Munich. Developed by Jost Hurler Beteiligungs-und
Verwaltungsgesellschaft, Schwabinger Tor will offer space for every
facet of big-city life: living, working, shopping and going out, will
all be interwoven in an ingenious horizontal usage separation concept.
Thus, the lower floors will be reserved for offices, while upper floors
will be used for residential space. Roughly one third of the space will
be devoted to housing, spanning the range from classic family flats to
luxury apartments. The latter will be closely linked to a planned
five-star-plus hotel. Schwabinger Tor will be fully integrated in its
urban environment, and it will also be setting ecological standards.
Zorlu Center
The Zorlu Center* is a US$ 2.5 billion project located on a unique site
at the juncture of Europe and Asia and comprising residential, offices,
a shopping mall, a hotel and a performing arts centre. It will feature
two high quality residential towers, “Tower Residences” and “Terrace
Residences,” which will combine outstanding location, and award-winning
architecture with the city’s finest entertainment, cultural and leisure
facilities. Located at the centre of Istanbul’s business district, the
offices at Zorlu Center offer 20,000 m² laid horizontally, enhancing
efficiency and promoting a positive workplace environment. The shopping
mall combines indoor and outdoor spaces to accommodate nearly 200
retailers, restaurants, 12 cinemas and a children’s recreational centre.
The hotel will offer premium luxury accommodation for business and
leisure. Finally, the Performing Arts Center has been specially designed
to host Broadway and West End shows for up to 2,300 spectators.
Akademichesky
The Akademichesky* mixed-use complex is located nearby the historic
centre of Yekaterinburg in Russia. It covers 1,300 hectares with more
than nine million m² of housing and over four million m² of commercial
and social space. In harmony with the two 600-hectare forests which
surround Akademichesky, green spaces are a top priority for the
landscaping as well as eco-friendly facilities. In addition, the
transport system has also been stepped up to optimize traffic, safety
and comfortable access for citizens.
Musheireb
In Qatar, Musheireb* project aims to turn Doha into a dynamic metropol,
promoting life’s quality and contributing to the development of the
Qatari culture. This 35-hectare project will stimulate the economy by
creating a flourishing downtown, offering full facilities including a
tramway, schools, retailing, health services, residential housing and
hotels like the prestigious Mandarin Oriental. Musheireb is also
designed to reduce car use and congestion, encouraging a “pedestrian”
mindset and public transports use.
Musheireb
