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room2, the world’s first hometel brand, has agreed a 30-year lease to be the headline tenant at Fulham Town Hall, the iconic West London community landmark that is being restored to its former glory by Ziser London (“Ziser”).
Fulham Town Hall by room2 will be room2’s first premium hometel product, with 90 rooms at the centre of the luxury leisure and co-working destination that will bring together a range of specialist expert operators. The restored former civic centre will include a mix of event and co-working space, as well as food & beverage offerings, to create a vibrant community destination. The project, which will reclaim and enhance some of the elegant building’s oldest artwork and features including the council chamber, is due to be finished by Q4 2021.
Fulham Town Hall by room2 will be housed across the elegantly restored wings of the building and newly developed space. The high-end product will deliver an interior that will be designed to push the boundaries of artistic rebelliousness and juxtapose with the Grade II listed building’s historic façade, with each room individually curated to appeal to the diverse range of guests. Subject to planning permission being granted, construction of the 90-room hometel is expected to commence in May, with the first guests welcomed in early 2022.
Fulham Town Hall by room2 will be heavily influenced by the latest in sustainable building design and fit out with the majority of rooms featuring kitchenettes, whilst guests will also have the ability to select their own type of mattress and check in via their mobile. room2’s highly flexible offer also includes 24-hour stays as standard with residences available from one night to one year and beyond.
Located on London’s Fulham Road, Fulham Town Hall was constructed of Portland stone in a classical style between 1888 and 1890 and extended between 1904 and 1905. The Grade II listed building was acquired by Ziser in 2019 from a private vendor. Ziser will leverage its extensive track record in investing and developing London based residential and commercial properties, and those with architectural significance or a unique heritage in particular, to deliver a landmark venue.
The brainchild of brothers Robert and Stuart Godwin, former members of the British Olympic Development Sailing team, hometels combine the best elements from Airbnb, serviced apartments and boutique hotels in an offering designed to appeal equally to corporate and leisure guests and those seeking alternative forms of residential accommodation. Fulham Town Hall by room2 will be the fifth operating hometel when it opens. room2 currently has two operational locations, the Southampton hometel and Hammersmith Townhouse, both of which have performed strongly since opening. An 89-room hometel in Chiswick is scheduled to welcome guests in Q2 2021, followed by a 59-key Manchester offering.
room2 is the world’s first hometel brand, conceived in 2015. It is the third residential brand launched by the Lamington Group, an independent family-owned real estate investment and development company which was founded in the 1960s and is based in West London.
The brainchild of brothers Robert and Stuart Godwin, former members of the British Olympic Development Sailing team, hometels combine the best elements from Airbnb, serviced apartments and boutique hotels in an offering designed to appeal equally to corporate and leisure guests and those seeking alternative forms of residential accommodation. With innovative features such as kitchens in every room, the ability to select your own type of mattress and keyless check-in, room2’s highly flexible offer also includes 24 hour stays as standard with residences available from one night to one year and beyond.
room2 currently has two operational locations, the Southampton Hometel and Hammersmith Townhouse, both of which have performed strongly since opening. room2 has a further pipeline of live projects across the UK with a Gross Development Value of over £100 million, including sites in Chiswick and Manchester, featuring a mix of wholly owned assets and those pre-leased to room2 by development partners.
Ziser London is a private family run property company investing exclusively in London across a range of sectors, specialising in taking on either architecturally or logistically challenging buildings and bringing them back into use.
Source : room2