The Accor Group’s current footprint spans 25,826 rooms in 164 hotels across 22 countries and five new hotels with a combined 705 rooms have been signed year to date, growing its total Africa pipeline to 13,642 keys across 61 properties.
Mantis, one of 12 Accor brands represented in Africa, operates 19 properties in South Africa and is due to launch seven new projects by the end of 2020 across five destinations – Rwanda, Ethiopia, Ghana, Zambia and Nigeria.
The Sub-Saharan region has emerged as a development hotspot for Accor, firmed up with new signings in Kenya and Ethiopia in the east and Nigeria in the west, with 8,555 keys scheduled to open in these markets over the next two years.
In Ethiopia alone, Accor has seven new management contracts signed across the ibis, Pullman, Mercure, MGallery, Mövenpick, Mantis and Novotel brands, demonstrating the country’s vast growth potential .
Luxury and upscale brands account for more than half of Accor’s Africa network and building on this momentum, the group has secured major project wins including MGallery, Pullman and Mövenpick properties in Addis Ababa, a Pullman in Nairobi, and in North Africa, a Fairmont in Taghazout, Morocco and the world’s largest Rixos resort on Egypt’s Red Sea Riviera.
“As one of the world’s fastest-growing continents, positioned as the next global market, Africa is a priority development region for Accor,” said Gaurav Bhushan, Global Chief Development Officer, Accor.
“With the industry’s most dynamic portfolio brands, covering every market segment from economy to luxury and more than four decades of African market expertise, we can build on our position of strength to benefit guests, investors, local communities and the wider economy, taking a leading role in shaping a sustainable hospitality industry for the future.”
Source : AHIF and Accor