Le mie ricette per la real estate communityThe
first Zleep hotel in Hamburg is set to launch in 2022 as Deutsche
Hospitality rolls out its recently acquired Danish brand in Germany for
the first time.
Having
taken over the Scandinavian hotel concept at the beginning of 2019, the
group has now embarked on a robust path of expansion by announcing new
openings in Madrid and Hamburg. These
are scheduled for 2021 and 2022 respectively. Farnhornstieg 8 GmbH, a
joint venture between SORAVIA and Kiskan Kaufmann Architekten, will act
as project developer for the new build in Hamburg.
The Zleep Hotel Hamburg Altonaer Volkspark will offer 204 guest rooms
together with a lobby, reception area and a Nordic-style breakfast and
snack bar. Plenty of car parking spaces and bicycle stands will also be
available. Its location to the North of Altona
Railway Station within the direct vicinity of the Barclaycard Arena and
the Volkspark Stadium will provide excellent links with public
transport and with the road network in the Hamburg metropolitan area.
Major companies such as Montblanc and Oticon are situated
close by. The hotel will also be near the DESY Research Centre, which
will form the hub of a new Science City which is currently being
planned.
“Our entire brand portfolio will be represented in Germany once the
Zleep Hotel Hamburg Altonaer Volkspark opens in 2022,” said Thomas
Willms, CEO, Deutsche Hospitality. “We will be able to offer our guests
quality and service at an affordable price. Hamburg
is a highly attractive metropolis where our brands Steigenberger Hotels
& Resorts and IntercityHotel already have a presence. They will now
be joined by Zleep Hotels.” Mr. Willms added: “We are very much looking
forward to implementing this fabulous project
together with our partners SORAVIA GmbH und Kiskan Kaufmann
Architekten. It will deliver an outstanding option complete with
Scandinavian flair for business and leisure travellers alike.”
Roland Paar, Head of Hotel Investment at SORAVIA, explained: “We are
extraordinarily proud to be given the opportunity to implement the first
Zleep hotel in Germany at such a promising location in conjunction with
our project partner and the executing architects
Kiskan Kaufmann. This cooperation agreement with Deutsche Hospitality
enhances our portfolio by adding a further operator which enjoys
worldwide prestige.” Andre Kiskan from Kiskan Kaufmann Architekten
stated: “Existing plans to develop the Science City Quarter
by 2040 will generate a high level of demand within the immediate
environment. The expectation is that there will be a strong need for
hotels that are able to offer the necessary quality.”
Peter Haaber, founder and CEO of the Zleep Hotels brand, also expressed
his enthusiasm for the new location. “Zleep Hotels have achieved
successful growth in Denmark and Sweden. Establishing them in this
dynamic part of Hamburg is a great move.
The brand has a young and committed team behind it and offers a superb match for the area.”
Deutsche Hospitality currently has more than 30 further hotel openings in the pipeline.
The emphasis is on both international and domestic locations.
Source : Company