Le mie ricette per la real estate communityThe appointment with the 62nd edition of the Salone del Mobile -Milano is scheduled from 16 to 21 April on the premises of Fiera Milano Rho. Evolution and innovation are the key words that best describe the most important moment as well offering a frame of reference for the international design industry. From a trade fair event, the Salone is increasingly becoming an inclusive, value-based, responsible context and network to generate relationships, narratives and significant projects all through the year.
The edition faces the challenges of contemporary life, with an eye to the ecological transition. Other innovations include a relaunch of the optimization of the layouts and routes of EuroCucina with FTK – Technology For the Kitchen and of the International Bathroom Exhibition with the contribution of the neurosciences, in keeping with our human-at-the-center philosophy.
The result is a layout involving a complete reorganization of the pavilions with the aim of grouping exhibitors by content and visitor target so as to amplify the value and meaning of the visitor experience. The ring-shaped layout chosen for both biennial events is more intuitive, being simple to walk and easy to remember, and the exhibition offering is full of significance along the whole route. A symmetrical path has been created by setting the stands against the external perimeter walls, the main aisles have been made wider to improve orientation and cultural installations and breakout areas have been installed to cope with the typical museum fatigue also experienced at the Salone despite the wonders on display. In particular, to visit all the stands, visitors will have to walk just 640 meters instead of the previous 1.2 kilometers.
Among the digital services, in addition to the introduction of packages with diversified digital and communication products, there will be matchmaking and appointment booking services at the stands that will optimize your time at the fair and ensure you obtain quality contacts in real time. On the visitor side, online ticketing services, wayfinding for exhibitors and the possibility of preparing the visit using widely available dedicated services will be very practical.
Source : Salone del Mobile