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Brookfield Properties has concluded a new strategic deal with Manifesto Market to join the pedestrian-friendly and vibrantly redesigned Potsdamer Platz in Berlin. Both were supported by ECE Marketplaces. Manifesto will operate a flagship food hub of 4,400 sq. meters (50,000 sqft). Manifesto Berlin will bring together 25 restaurants, convenience grocery, two bars, a chef’s table, and a cultural stage. The company, founded in mid-2018, will operate its own bar under the brand “Soot.” Manifesto’s sustainable and cashless food hubs gather local gastro entrepreneurs and artisans, as well as Michelin-recommended chefs in one exciting place. Manifesto Berlin will be the fourth and largest food hub launched by American architect and entrepreneur Martin Barry and Chief Growth Officer Hollie Lin, the former Googler. The concept makes world-class dining an accessible occasion, every day. To transform places into memorable destinations, Manifesto combines dining experiences with cultural and lifestyle events, education, and entertainment.
“We are placemakers committed to digital-first commerce. Manifesto creates magnetic experiences that bring people together around food and culture,” says Martin Barry, Founder and CEO of Manifesto. “Aligning our brand with Brookfield Properties’ regeneration of Potsdamer Platz is a natural and exciting step for us as we embark on an ambitious international expansion. We couldn’t imagine a better partner and couldn’t have picked a cooler city for our first site outside Prague. Our incredible team will once again pioneer a cashless and digital revolution in food service – something we’ve proven to be highly successful and tremendously convenient in Prague.”
With millions of customers in the last few years, Manifesto has proven the advantages of cashless operations for restaurant owners, managers, and guests alike. Cashless operations are safe, transparent, and hygienic. The company also proved adept at navigating the pandemic that crippled the hospitality segment, doubling its income and adding multiple streams of online revenue since 2019.
Martin Barry and the team are curating a selection of talented chefs, artisanal producers and local restaurateurs to offer an eclectic palette of authentic international cuisine. The chefs are supported by 360 marketing, data-rich operations, and exciting events for the community to allow them to focus on their specialty – making delicious food.
“We are looking forward to this exciting concept,” explains Karl L. Wambach, Executive Vice President Europe at Brookfield Properties. “Manifesto makes first-class gastronomy an affordable experience and is interesting for both Berliners and visitors. This makes Brookfield Properties and Manifesto Berlin a perfect fit. Together with ECE, we are continuing to work hard to create an attractive and location-appropriate retail offering at Potsdamer Platz and are convinced that Manifesto Market will be a great addition to the neighbourhood ecosystem.”
Retail and gastronomic openings
Brookfield Properties’ extensive redesign of Potsdamer Platz in Berlin aims to create a green, pedestrian-friendly and vibrant quarter with high quality facilities. The whole project will be completed by 2025, and most retail and gastronomic openings are scheduled in 2022. Brookfield Properties is working closely with Berlin’s Mitte district on the planning of the zone that covers more than 4.3 hectares of urban space located between Potsdamer Strasse, Linkstrasse, and Eichhornstrasse. 17 large urban blocks are included in the project.
Leveraging Brookfield Properties‘ global placemaking expertise, the plans aim to open up the streets, alleys, and squares and to improve the quality of the space to match the surroundings of the iconic Potsdamer Platz, creating high-quality, accessible space for local residents, workers, and visitors.
The area is surrounded by prestigious cultural institutions, such as the Neue Nationalgalerie, Berlin’s Philharmonic Hall, Sony Center, the Culture Forum, and the future Museum of the 20th Century. Hotels, theatres, CinemaxX, offices, and coworking hubs bring to Potsdamer Platz over 110,000 visitors a day, and about 30,000 people work in the immediate vicinity, with over 300 residential apartments located in the same area. The neighborhood benefits from excellent accessibility by public transport and train, 700 bike parking spots, and an additional 2,100 parking spaces for cars. Some of the most desirable retail brands are also lured by the potential of the place, such as Mattel and NBA Store, which are directly adjacent to the future location of Manifesto.
Image rights : Manifesto
Source : Joint release