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AccorHotels and Rixos Hotels announce today March 6 a strategic partnership illustrating
AccorHotels’ strategy to expand its presence in the Upper Upscale/Luxury market,
with a primary focus on developing global activities in the resort segment. Under a
long-term joint venture, both parties intend to collaborate, develop and manage Rixos
branded resorts & hotels worldwide. Upon closing, AccorHotels will own a 50% interest
in the joint venture management company.
Through this joint venture, AccorHotels will integrate in its network 15 iconic hotels
that are ideally located in premium resort markets in Turkey, UAE, Egypt, Russia and
Europe and which benefit from strong room rate performance. As part of this
transaction, Rixos plans to reflag five city-centre hotels to AccorHotels brands which
will also be managed by AccorHotels. To this portfolio, Rixos will add a second iconic
hotel in Dubai in the very short term as well as two other properties by the end of 2018
in Abu Dhabi and the Maldives highlighting the expansion of the Rixos brand into this key
resort market.
Rixos is one of only a handful iconic resort brands in the region that caters to both highend
transient and group customers. It is recognized as one of the leading luxury
destination brands in Turkey and the Middle East due to its best-in-class facilities, dining
options and entertainment venues. Each unique property is able to capture the
traditions of its surrounding while providing signature experiences, unforgettable
sensory offerings, and unparalleled level of tailored services. The Rixos collection
includes notable landmark assets such as Rixos Premium Belek in Turkey and Rixos The
Palm in Dubai. Additionally, Rixos has invested in Turkey’s largest life and entertainment
center, The Land of Legends Theme Park, which opened its gates in the country’s tourism
capital Antalya in July 2016. The joint venture will also manage the hotel within the
entertainment park.
Fettah Tamince, Founder and Chairman of Rixos said : “Our collaboration is part of
Rixos’ objective for further expansion and growth globally with a strong partner in the
hospitality industry. Combined with our partner’s strong brand portfolio, reservation
and sales network supported by a wide range of digital marketing activities, Rixos will
expand its current geographic footprint & customer base. It is also a great opportunity
for our customers to benefit from our participation in Le Club AccorHotels, which is
recognized as one of the most powerful loyalty programs in the industry with over 100
million member”.
Sébastien Bazin, CEO and Chairman of AccorHotels, said: “This new partnership has
many benefits for us. It enables us to become a leading resort operator in a growing
market and to complement our offer with attractive leisure destinations to our guests
and loyalty members. And moreover, we are going a step further in our ambition to be
the best provider of multi-nature services to guests by operating hotels in major
entertainment complexes which offers new opportunities both in terms of customer
experience and of development strategy.”
About AccorHotels
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in
more than 4,100 hotels, resorts and residences, as well as in over 3,000 of the finest private homes around
the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and
HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed
luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by
Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel,
Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis
budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative endto-
end services across the entire traveler experience, notably through the recent acquisition of John Paul,
world leader in concierge services.
With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along
with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission:
to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty
programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity
through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive
sustainable growth.
Source : Company