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Zleep Hotels is set to make its debut in southern Europe. Deutsche Hospitality has signed an agreement for the first Zleep Hotel in Spain which will position the young economy brand outside Scandinavia for the very first time. In late 2021, the Zleep Hotel Madrid Airport will open close to the capital’s international airport and the Principe Felipe Congress Centre. It will offer 280 rooms and will join the Steigenberger Hotel & Resort Camp de Mar on Mallorca to become the second Deutsche Hospitality hotel in Spain.
“For Deutsche Hospitality, Spain is a highly attractive market,” says Thomas Willms, CEO, Deutsche Hospitality, “We see further potential here not only for our resort hotels, but especially for hotels in the business and economy sectors. With Zleep we have the ideal entry-level product into our brand world, offering quality, service and design at an affordable price.”
When Deutsche Hospitality acquired Zleep Hotels at the start of 2019, it bolstered its competitive position and added an economy segment brand to the group’s portfolio at the same time. Twelve hotels in Denmark and Sweden are currently part of the Zleep Hotels portfolio, further hotels are at the planning stage.
All
the signs indicate that there is more growth to come. Deutsche
Hospitality currently has plans in the pipeline to open 30 further
hotels under its various brands both in Germany
and abroad.
Image source: Steigenberger Hotels
Source : Deutsche Hospitality