Le mie ricette per la real estate communityAfter hosting more than 150 retailer clients for the 1st edition of its Retailer Day in February 2016, Klépierre, the leading pure-play shopping center company in Europe, once again organized an open-house event at its Paris headquarters. On January 19, some 200 participants representing 120 retail brands, including the biggest names in their respective segments, spent the day with Klépierre. The goal: inform clients about Klépierre’s strategy and client commitments, allow retailers to talk about their challenges and needs, and share ideas for the future.
Klépierre’s international approach to Retailer Day:
Klépierre mobilized 60 executives for the event, ranging from the top management team to specialists in marketing, leasing, operations, maintenance and more. Travelling from across Europe, they converged in Paris to answer retailers’ questions about Klépierre’s shopping centers in 16 countries.
“Events such as Retailer Day illustrate our strategy of being as close as possible to our retailer clients, with a view to creating the conditions of their transformation,” noted Klépierre Chief Operating Officer Beñat Ortega. “We meet and listen to our retailers throughout the year but hosting them at our headquarters and providing access to all of our teams allows us to be more effective partners and to offer solutions that are truly adapted to their needs.”
For this 2nd edition, Klépierre presented its latest news, including the international “Let’s Play®” marketing campaign, which launched on January 12 across Europe and introduces a fun and playful new shopping experience. The Group also provided an update on construction of the Prado shopping center in Marseille, and presented its retail expertise.
Meetings and business discussions were also organized throughout the day between the retailers and Klépierre’s leasing teams, giving both partners the opportunity to talk about their projects and discuss development opportunities.
According to Véronique Léger, Real Estate Director at fragrance and cosmetics group Yves Rocher, “This event really helps create a special relationship of trust with Klépierre’s sales and other teams. Yves Rocher currently has 90 leases with Klépierre. We open approximately 20 stores per year and are always looking for the ideal store size and concept. To make the right decisions, it’s important to know the shopping centers where we are located, but it’s also important that our partners understand our needs and constraints. Events like this, which allow us to share points of view, really help us to work better together.”
Christophe Berteau, Development Director at fashion and lingerie company Etam, added, “We are participating in Klépierre’s Retailer Day for the second time and really enjoy it. For us, it’s a special time because we have the opportunity to meet and share perspectives with all of Klépierre’s French and international teams; this is key for Etam’s future growth. This event also allows us to meet other retailers and get a clear vision of Klépierre’s strategy and vision for the coming years.”
Source : Company